CONTENT WORKSHOPS

Content Workshops Built In the Room with Your Team

A content system you can run yourself — built in two days with your team, in our studio or in your office. Brand voice, social calendar, video systems, and editorial process — documented and rehearsed before we leave the room.

WHAT WE DELIVER

Four pillars of the complete system

01

Brand Voice Workshop

How your brand sounds in writing — tone, terminology, examples. Documented in a one-page playbook your team uses afterwards.

02

Calendar & Editorial

30-day rolling calendar built in the room. Roles, deadlines, approval flow — all decided before the workshop ends.

03

Video System

How to batch-shoot a month of content in one day — with checklists, locations, gear, and post-production rules.

04

On-Camera Presence

Practical coaching for the founders or staff who will appear on camera — recorded and reviewed in the room.

WHO WE SERVE

Built for Saudi elites & institutions

Marketing Teams

Internal teams that produce content but lack a documented system — voice, cadence, approval flow.

Founders & Solos

Founders who run their own social and want to upgrade from ad-hoc to systematic — without hiring an agency.

Clinical Groups

Hospitals and clinic networks training their internal comms team to produce patient-facing content consistently.

Education & Government

Public-sector teams building a documented editorial system to handle bilingual, high-volume content.

TRACK RECORD

Numbers that speak for themselves

2
Days in the room
1
One-page brand voice playbook
30
Day rolling calendar shipped
90
Day post-workshop check-in
HOW WE WORK

A disciplined process

Pre-Brief

Discovery call with the team lead. We send a pre-workshop questionnaire so day one starts hot.

Day 1 — Voice & Calendar

Brand voice playbook + 30-day calendar built collaboratively. Recorded, documented, ready to use.

Day 2 — Video & Practice

Video system + on-camera practice in the room. Batch-shoot drill so the team has a blueprint.

Documentation

Within 5 working days: written playbook, calendar template, video shot list, and recordings.

90-Day Check-In

Optional follow-up session 90 days out to recalibrate against real performance and lessons.

FAQ

Common questions

Who should attend a SELF content workshop?
The team that will run the system afterwards. For most engagements that is the marketing or comms lead, the content producer, the social manager, and a decision-maker with approval authority. 4–8 people works best.
Where does the workshop take place?
Either inside SELF's Jeddah studio (recommended — gives access to real cameras for the on-camera practice) or on-site at your office. Two-day in-person format is the default.
Do you offer one-day workshops?
Yes — one-day intensive is available for smaller teams or specific topics (voice only, calendar only, on-camera only). Two days remains the recommended format because it includes both the system build and the practice.
What does a team get to keep after the workshop?
A written brand voice playbook, a 30-day calendar template, a video shot-list template, and the recordings of the on-camera drills. Everything is delivered in a single shared workspace within 5 working days.
Can SELF run the system after the workshop, or do we?
Either — the workshop is designed so your team can run it themselves. If you decide later you want SELF to take it over, the workshop becomes a fast on-ramp into a full social or content engagement.

Ready to get started?

A free 30-minute audit. We will send a written scope and price within 7 days.

Book via WhatsApp Email us